Agency 
Do you want to add more value to your clients’ business but just don’t know how?
Let Global Decisions show you the way!
Training Focus Areas
Proposal and Report Writing
Want to persuade more clients to accept your proposals and act on your recommendations?
As market researchers, we love our products, our advanced proprietary methodologies. However, our clients don’t care about “our children.” They want to know how we will help them make decisions about their business, “their children”.
This 2-day course will enable your team to create proposals tailored to the decisions your clients need to make. They will be able to write reports and create presentations in a structured way that leads them to make recommendations – in a format that even senior management will love! This is the course that launched Global Decisions!
www.globaldecisionstraining.com
Client Service Skills
Want to improve the effectiveness of your client service teams?
Global Decisions can provide a wide-range of training covering the skills needed by client service associates at a research agency. We advocate a curriculum starting with “Social Styles” so Client Service can be aware of their style and adapt it to their clients’ styles when Managing, Selling, Negotiating, Writing and Presenting to clients. Other soft skills training also available through Global Decisions and its various partners.
Data Into Decisions
Want to increase your knowledge of syndicated research data in order to provide more complete analyses to your clients? Want to make better recommendations?
Research agencies provide value by helping clients make decisions. Your agency may only provide information that addresses part of your client’s issue. Often clients will share other company’s research data in order for you to create a more complete report. Learn how to design an analysis that incorporates data from other sources and learn the basics of syndicated retail measurement (audit and scanning) and consumer panel data.
Category Management
Want to learn more about the FMCG industry to better serve your clients? Want to provide analyses that better support the decisions your clients need to make?
Category management isn’t just for category managers! All functions at all industry players should have some knowledge of the process. It’s a fact-based way for manufacturers and retailers to go to market and to collaborate in a way to grow their respective businesses that puts the focus on the consumer/shopper. As research agencies, the more you understand the decisions your clients need to make, the better you can support them with your services. Global Decisions offers training on various industry topics via a variety of delivery methods.
Manufacturer / Retailer Interaction
Want to improve your relationship with your clients?
Want ideas for new ways to better help your clients?
Mar-Pro is the new business simulation from Marcel Corstjens, the Unilever-Chaired Professor of Marketing from Insead and the creator of the Storewars business simulation. It is an ideal program for research agencies to learn more about what their clients do on a daily basis and think of innovative new ways to service them.
In Mar-Pro, manufacturer and retailer teams compete to increase sales and profits using the most appropriate tactics to support their strategies while striving to build collaborative relationships with their trading partners. Participants play both manufacturer and retailer roles, enabling them to empathize with their trading partner and uncover the hidden resources leading to win-win solutions.
Research agencies can participate in Mar-Pro jointly with their clients. Working side-by-side, they develop a more trusting relationship, which can lead to increased business opportunities. Mar-Pro is run in 2 1/2 days, delivering the learning objectives in a time efficient and cost effective way. www.innovate-retail.com