Data Into Decisions
The FMCG Industry gets more competitive each day. The spoils will go to those who make the best decisions. We have lots of information but are overwhelmed with what to do with it , how to integrate it with other data sources. We often don’t really understand where it comes from or what it means!
Increase your investment in Retail Measurement data by improving its utilization in your organization across all functions
Retail Audit Black Belt
Especially appropriate for companies with categories with significant sales in traditional trade in countries like Turkey where you get stock measures
- Why do we need Retail Audit data when we have lots of other data sources?
- Review of Retail Audit data – where it comes from, basics measures – via quiz game
- Understanding Brand performance -drill down through the data to find what’s new, big and different
- The U-Path – A process to help you use Retail Audit and other data in Decision-Making
- How Sales can use Retail Audit data to increase distribution and reduce out-of-stocks
- How Marketing can use Retail Audit data in setting marketing strategy and tactics
Succeeding with Scanning
Appropriate for:
- Anyone needing a basic overview of scanning data and guidance in conducting a category review
- Companies buying scanning data with baseline and incremental who want to increase their ROI on this investment
- Companies with highly promoted categories with significant sales in modern trade
Courses below can be run individually, as a series or combined in a customized manner
Just the Facts, Ma’am!(Basic and Advanced)
Category Review*
Promotion
Pricing
Distribution
New Products*Can be done also for Retail Audit
Conquering with Consumer Panel
Expand Your KPI’s and Incorporate Consumer Panel Into Your Decision Making
For Manufacturers
Facts and Fundamentals
- What is Consumer Panel and Why Do I Need It?
- Creating Marketing Plans Through the Understanding of Consumers Behavior
- Targeting Key Consumers
Special Analyses For Increasing Sales
Integrating Consumer Panel Information with Other Data Sources
Using Consumer Panel Information in the Category Management Process
For Retailers
Facts And Fundamentals
- What is Consumer Panel and Why Do I Need It?
- Creating Marketing Plans Through the Understanding of Shopper Behavior
- Targeting Key Shoppers
Special Analyses For Increasing Sales
Integrating Consumer Panel Information with Other Data Sources
Using Consumer Panel Information in the Category Management Process
Courses can be customized based on client needs and data availability
Storytelling
Creating Winning Presentations
Appropriate for anyone:
- Using ANY market research or other information for decision-making
- Who needs to convince someone to accept their recommendations
Suitable for all functions –
Marketing, Sales, Finance, HR, etc.
You’ve got your data, done your analysis…now how do you put it all together to get what you want – from your boss, trade partner or anyone else you are trying to influence?
- Increase the effectiveness of your decision-making with the U-Path
- Storyboard your presentation
- Create impactful slides
- Write insightful headlines
- Make viable recommendations